AMERICA IN A BOTTLE - How Coca-Cola Colonized the World
AMERICA IN A BOTTLE - How Coca-Cola Colonized...

AMERICA IN A BOTTLE - How Coca-Cola Colonized the World

L20240175
In stock
€21.80
Publication

"Coca-Cola! Delicious! Refreshing! Stimulating! Invigorating!" On 29 May 1886, The Atlanta Journal published the first advertisement for the beverage invented a few months earlier by John Pemberton. This pharmacist from Columbus, who sold thirteen glasses a day of his soda flavoured with kola nut and cocaine, was far from imagining that, a hundred years later, several million bottles would be drunk daily around the world.

Visionary leaders with limitless ambitions, a merciless war waged against the competition, massive advertising campaigns of formidable effectiveness and inventiveness… In a single century, a family company launched on the conquest of America became the third-largest agri-food corporation in the world, one of the principal symbols of American identity and imperialism, and the embodiment of capitalism, in both its splendour and its excesses.

From the mysteries and legends surrounding its manufacture to its mythical rivalry with Pepsi, and its environmental and health impact, Didier Nourrisson traces, in a lively, bubble-filled narrative brimming with men and women, the story of a drink that colonized the planet and the imagination, from Europe to Asia.

 

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Author 1
Didier Nourrisson
Publication date
May 2023
Pages
272
Cover
Paperback
Format
14.6 cm × 20.0 cm
Language
French
Publisher
Vendémiaire

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